First to the Litter Box
We were the first to develop clumping clay litter. And we’re doing everything we can to remain the best.
Our parent company, American Colloid (AMCOL) discovered sodium bentonite for clumping clay cat litter in the ’40s. In fact, they still mine it for us today.
But we’re not just about "here today, gone tomorrow." In addition to being an American original, we’re constantly striving to leave the original lands where we’ve mined in better shape than when we arrived.
We're the Pioneer of Clean Technologies. We have had sustainable land management practices for over forty years, and while your cat may not appreciate our commitment to green and clean, we know you do. Being the Pioneer, the Leader of Clean Technologies gives you the peace of mind that our litter is developed with good sustainable practices.
In a nutshell, we fill and re-apply all original soils to every mine once we’re finished with each strategic dig. We then seed with native perennials and grasses, closely monitoring the lands to guarantee erosion control and successful revegetation.
In some cases, we even create stock ponds to support surrounding vegetation and wildlife that may have been impossible before.